atkins, schmatkins (or: blow the whistle and save the day)
Thursday, January 29th, 2004With the new year already four weeks old, it’s safe to assume most everyone has already cheated on — if not forgotten altogether — his or her resolutions. The fad has always been to start a diet on New Year’s Day, so these broken promises traditionally involve heaping bowls of ice cream doused in chocolate syrup and layered with sprinkles, whipped cream and even the proverbial cherry on top.
This year, however, the ugliness of a resolution gone awry rears its head in the form of a loaf of sourdough, courtesy of the new craze for low-carbohydrate dieting.
Dr. Robert Atkins wrote his first diet book, appropriately titled “Dr. Atkins’ Diet Revolution,” in the early 1970s, but has perhaps reached the peak of his popularity posthumously, following his untimely death last April. Much like Tupac Shakur, Dr. Atkins has surmounted the adversity associated with being deceased by becoming a household name.
Not only that, but his protein-and-fat-laden style of eating has caught on so well that some of the largest restaurant and fast food chains are hopping on the bandwagon. T.G.I. Friday’s recently introduced an “Atkins-approved” menu and a recent rash of commercials have been shilling the new “Atkins-friendly” wraps available at Subway. If you’ll remember, Subway’s previous health-related advertisements advocated low-fat sandwiches, which are generally thought of as “Atkins-hostile.” This begs the question: Who would win in a fight, Jared or the good doctor?
Dr. Atkins has even found his niche here on campus. Visit any of the dining halls and you’ll notice that each meal’s menu has at least one low-carb option. Makes you wonder if those lovely lunch ladies at Brodhead House are seeing any kickback, because surely Friday’s is.
Obviously Atkins Nutritionals is out for your money. They can publish a cookbook knowing that all of their brainwashed devotees are hankering for something other than three hamburgers minus the buns. Eight months later they can turn around and release a softbound version of the same thing, and then add illustrations and hit the presses again three months down the road.
But the Atkins plan and others, such as the South Beach Diet, still sell, because they seem so hip and sexy (not so with Weight Watchers, a name that evokes the image of a frumpy housewife — something a million Duchesses of York couldn’t gussy up). Nothing’s cooler than going to Borders and buying a book that will rapidly make you attractive enough to be a celebrity.
What’s confounding is how many people assume that simply following a diet plan will solve their weight problem (or body image problem, as is often the case), when the only thing doctors ever seem to agree on is the benefit of exercise. Even people who exercise regularly have a tendency to be hypocritical about it — there’s something fundamentally wrong with driving to a gym that’s only a 10-minute walk away and then hopping off the treadmill every half hour for a cigarette break. Which, when you think about it, is on the same level as having to buy special, non-delicious, low-carb bread and then having the ability to cover it with a tub of butter.
One last fact for all of you Atkins-philes: One byproduct of the diet is ketosis — the bodily release of ketones — which the official Atkins FAQ repackages as “chemical proof that you’re burning stored body fat.” In case you didn’t know, ketones cause stinky breath, something sure to cause hotties to forget about your new slim figure.